The Nashville International Auto Show is about to open its doors to the public on the sixth of April. In connection with this, the Toyota Motor Corporation announced that they will be bringing their ?Highway to the Future: Mobile Hybrid Experience? to the said event.
The Japanese car manufacturer announced the schedule of their tour on the 26th of March. The company says that the experience is aimed to let consumers experience driving their hybrid vehicles like the very popular Toyota Prius aside from the Camry and Highlander hybrid vehicles. These entire three models will come to feature and sport around the company?s Hybrid Synergy Drive System which allows them to make the most of the capability of the electric motor integrated into their vehicles.
Aside from the hands-on experience, Toyota will also be offering other interactive learning activities for the attendees. These four learning areas will be part of Toyota’s exhibit at the Nashville Auto Show. One of these four interactive educational exhibits is the ?Alternative Fuel: Fueling the Future? exhibit. This interactive part of Toyota’s show tackles the different alternative fuels which may, one day, totally replace gasoline as the fuel of the world. Some of these alternative fuels are biodiesel, hydrogen, and bio-ethanol.
Aside from identifying these alternative fuels, Toyota will also be educating the attendees on how each and every one of these alternative fuels are produced.
Another interactive learning experience is the ?Environment and Resources: Small Steps, Big Difference?. This, meanwhile, tackles the different ways how the attendees can help in the protection of the environment in their own little way. This shows Toyota’s concern for the environment and it seems to be already manifested in their lineup of fuel efficient vehicles. These vehicles are more fuel thrifty than a vehicle equipped with a Mercury cold air intake system.
The third interactive educational display at Toyota’s exhibit is the ?Prius Driving Experience? and aside from the actual test drive, Toyota allows attendees of the event to take advantage of a Prius driving simulation. Another part of Toyota’s exhibit is the ?Hybrid Technology: Not All Hybrids are Created Equal? and this one educates the attendees just about what hybrid technology is and where it is found and in what vehicle.
Aside from identifying the hybrid technologies employed by different vehicles, Toyota also highlights each technology?s benefit to the environment and the consumer.
The 2007 Nashville International Auto Show will start on the sixth of April and will run until the eighth of the month. Toyota’s hands-on exhibit will start from 10:00 a.m. until 8:00 p.m. on the dates April 6 and 7. On April 8, the driving experience for Toyota’s hybrid will run from 10:00 a.m. until 6:00 p.m.
The ?Highway to the Future: Mobile Hybrid Experience will be held at the LP Field. To promote the driving experience to attendees of the motor show, a free shuttle service will be provided to take attendees to the LP Field.…
When it comes to increasing your car count, getting more new and repeat customers, you need to take your Auto Service Shop marketing mobile by using a Text Message Marketing campaign.
Just remember that the Golden Rule of Text Message marketing is this:
“Text Message Marketing is Not Really a Sales Business; It’s a Relationship Building Business”
Then having said that, you’re probably asking yourself ‘Why do I need mobile marketing for my auto service shop business?’, right?
To start, America is tired of doing business with faceless corporations where they’re treated like a number, not a person. Being able to build your ‘personal’ relationships with customers and prospects is your ‘ace’ in marketing.
Mobile marketing really is personal. Your messages are delivered to your customers and prospects where they are and they are mobile and on their phone. Your message goes directly to where they will see it; right in the palm of their hand!
Statistics prove that people are on their phone for more than just the chat. There are billions of text messages sent daily! More and more people every day get ‘tied’ to their phone as a resource. They use it as their main communication device, for surfing the internet, doing local searches, texting and maybe even a phone call every once in a while.
The reason that Text message marketing is powerful is because it is highly targeted. You can create various ‘keywords’ to market to specific groups of customers. As an example, imagine a shop that specializes in Audi and BMW service. You could create a specific keyword for each group and send them only the offers that are specific to them and the make of vehicle they drive.
On the other hand, you could create keywords to attract new customers. As an example, if you’re offering a special on your Air Conditioning Check, you should promote it by advertising “Text ACCHECK to 54321 to get Your A/C Inspection for Just $19.95”. Make your offer attractive and people will respond.
When users text to your short code (the shortened number in your ad) they opt-in to your list. From signage or advertising where you promote your mobile offers, users are basically saying that they have an interest and want to receive your offers and messages.
Using the examples above, owners of Audi or BMW vehicles would only get information, offers and coupons that are related to the vehicle they drive. That makes it personal.
Ask yourself, “What better audience could you have than one made up of people who want to receive your messages?”.
You now have a chance to take your marketing to the next level. Build personal relationships with customers and prospects and send them only the offers that are of interest to them (and that they want to see).
The only thing left for you to do is sit back and wait for the stampede of customers coming to your door!…