Ads On Wheels: Vehicle Wrapping As A Marketing Tool

In comes vehicle wrap. Because people are almost always mobile, advertisers have come up with a novel way of getting their messages across — that is, by literally keeping up with rush hour speeds. Vehicle wrap is a method that moulds self-adhesive vinyl into the bodywork of any vehicle to make it appear like it was simply painted on. The ‘wrap’ can contain all kinds of prints, from the owner’s favorite cartoon character, or, if he’s that vain, a blow-up photo of himself. Most importantly, it can carry advertisements.

The best thing about vehicle wrap advertisements is that they move with the consumer. Imagine getting stuck in traffic and not seeing anything else but the annoying bumper sticker on the car in front of you. A van wrapped with colorful graphics will be a welcome sight.

If your company information were part of the body that made up this interesting design, you can rest assured that your logo will be on people’s minds until they reach home. When a vehicle is transformed into a mobile billboard, traffic will become less of a headache for everyone.

Vehicle wrap advertisements benefit both the consumer and the vehicle owner. Potential buyers are afforded more information about a particular product while on the road, while car owners get to profit from agreeing to carry the ad. Right now, the largest vehicle wrap companies are 3M, Arlon, and Avery Dennison.

The average price of a full vehicle wrap is $3000. It sounds costly at first, but when you factor in the number of people who will get a glimpse of your product, as opposed to handing out flyers or installing posters, the expense is just pennies.