When it comes to increasing your car count, getting more new and repeat customers, you need to take your Auto Service Shop marketing mobile by using a Text Message Marketing campaign.
Just remember that the Golden Rule of Text Message marketing is this:
“Text Message Marketing is Not Really a Sales Business; It’s a Relationship Building Business”
Then having said that, you’re probably asking yourself ‘Why do I need mobile marketing for my auto service shop business?’, right?
To start, America is tired of doing business with faceless corporations where they’re treated like a number, not a person. Being able to build your ‘personal’ relationships with customers and prospects is your ‘ace’ in marketing.
Mobile marketing really is personal. Your messages are delivered to your customers and prospects where they are and they are mobile and on their phone. Your message goes directly to where they will see it; right in the palm of their hand!
Statistics prove that people are on their phone for more than just the chat. There are billions of text messages sent daily! More and more people every day get ‘tied’ to their phone as a resource. They use it as their main communication device, for surfing the internet, doing local searches, texting and maybe even a phone call every once in a while.
The reason that Text message marketing is powerful is because it is highly targeted. You can create various ‘keywords’ to market to specific groups of customers. As an example, imagine a shop that specializes in Audi and BMW service. You could create a specific keyword for each group and send them only the offers that are specific to them and the make of vehicle they drive.
On the other hand, you could create keywords to attract new customers. As an example, if you’re offering a special on your Air Conditioning Check, you should promote it by advertising “Text ACCHECK to 54321 to get Your A/C Inspection for Just $19.95”. Make your offer attractive and people will respond.
When users text to your short code (the shortened number in your ad) they opt-in to your list. From signage or advertising where you promote your mobile offers, users are basically saying that they have an interest and want to receive your offers and messages.
Using the examples above, owners of Audi or BMW vehicles would only get information, offers and coupons that are related to the vehicle they drive. That makes it personal.
Ask yourself, “What better audience could you have than one made up of people who want to receive your messages?”.
You now have a chance to take your marketing to the next level. Build personal relationships with customers and prospects and send them only the offers that are of interest to them (and that they want to see).
The only thing left for you to do is sit back and wait for the stampede of customers coming to your door!…
When it comes to increasing your car count, getting more new and repeat customers, you need to take your Auto Service Shop marketing mobile by using a Text Message Marketing campaign.
There are few things people look forward to more than time away from work on vacation. Taking a break from the daily grind and spending time in a new location or a place you know will relax you is a sure cure for stress and anxiety. Unfortunately, life sometimes interferes and even with the best-planned vacations, emergencies can occur. If you are planning a vacation and you want to make sure you are prepared for anything that can occur, consider a few of the following scenarios and how you will handle them if they happen while you are traveling. One of the most common unexpected events on vacation is car breakdowns. If you have traveled far and needed to rent a car, the rental agency will likely handle any auto repair that is needed. However, if you have driven to your destination and you have a breakdown, you will need to find an auto service to help you get your car back on the road. Consider having your car looked over about a week before you leave in an effort to head off any problems before they inconveniently occur.
Another common mishap on vacation is a lost wallet or identification. This can be scary if it happens because you will be left far from home with no way of returning and no money to spend. Before leaving, speak with your credit card company about the protection they offer if something should happen. Even if you are not planning to pay with a credit card on your trip, it is a good idea to have a backup plan. Find out from the company what coverage they provide should your card be stolen. They may be able to wire you a replacement after your old card has been cancelled. It is also a good idea to separate your money and identifications into two separate places. This way if your purse or wallet is stolen, you will have some money and means of ID waiting back at your hotel.
While you may not be thinking about it, mugging and robbery are pretty common when traveling. There is a list of risky things you should avoid to help things go smoothly while traveling. If you are leaving the country and staying at an all-inclusive island resort, be sure you stay on the resort’s property. If you are traveling in a strange city, be conscious of what is happening around you and know where your purse and wallet are at all times. Also make sure you lock up the valuables in your hotel room when you leave. Most hotels provide safes that have combinations which are set by the user each time they are used.
One of the mishaps that can strike while on vacation is sickness. This is somewhat unavoidable, but you can take a few steps to make it better. Drink bottled water when drinking in regions where the supply is risky. Bring along some basic over-the-counter remedies for nausea, headaches, and the common cold. Finally, boost your immunity by taking vitamin C in the days before and during your vacation.
If you are traveling with kids, there is a chance family squabbles could disrupt the calm of the vacation. Agree ahead of time that everyone will do their best to get along and keep the vacation pleasant. This way you can get the most from your trip.…
Sometimes it is necessary to bring your vehicle in to the mechanic between regularly scheduled appointments. Having your oil and other fluids changed regularly is great but there are a few tell tale signs of an issue that should not be put off until the next time you are planning to go in. These are indications that there could be a serious problem. If any of these happen while driving pull over or get to an auto repair shop quickly so that you are safe and you do not further damage anything.
Squealing brakes are a bad sign. If when the pedal is depressed there is a high pitched screech or a whistle it could mean that the pads are incredibly low and need to be replaced as quickly as possible. Additionally, if the pedal feels squishy it is likely that the same sort of problem is happening. In either case pull over or get straight to the mechanic because this is not something to be taken lightly.
Similarly, any time there is a rattling, a clunking, or a grinding coming from under the hood or under the car it may be indicative that there is a need for auto repair. Any number of things could be wrong or in some cases something could have come unattached. One possibility is that the head gasket is blown and that is a serious problem. If you are unsure what is going on or if the sound is accompanied by a decrease in performance have the car towed to the nearest service station.
It should go without saying but if the oil or check engine light come on it is imperative that those things happen. Many think they can ignore these warnings but in reality they are a good indicator, obviously, that something is not right. Quickly and carefully bring the vehicle straight to the auto repair station and have them determine what has caused the warning to illuminate. Often it is not something terribly wrong but rather something that if left unchecked could lead to a more serious issue.
Finally if it takes a long time to start or won’t start at all it is necessary to have auto repair done. It may be something as simple as a low battery or an old sparkplug but on the other hand there could be a need for alternator maintenance or replacement. In some cases the belt may have broken and the battery was drained trying to compensate.
Regardless of which of these happen, they are all four a sign that now is the time to go in and have service done, even if it is not scheduled yet. Fixing the problem now can avoid cost and inconvenience down the line and that is not something anyone wants to have to deal with.…
If you’re looking for ways to lower your annual car insurance then try following these steps:
1. Increase your deductible – By giving yourself the lowest deductible possible you’re also increasing the risk that your insurance company takes when they insure you. The deductible is basically the amount you need to pay before your policy becomes active, so if you have a high deductible, and suffer a minor crash, you might not be able to claim for it, but doing so will save you money on your policy. Remember that their increased risk means your increased cost.
2. Park your car off the road, ideally in a garage – This is the simplest way of reducing your insurance premium, and is also the best way to stop your car getting stolen. Why would a thief chose to break into your garage when there are 10 other cars on the same street? The answer – they wouldn’t. Doing this can take up to 20% of the cost off of your premium and is something everyone should do.
3. Don’t settle for the first offer – Make sure you look around as many insurance companies as you can when looking for a quote. Being ruthless save a lot of money, so don’t feel like you have to be loyal to any one company – insurance is a dog eat dog world. Shopping around for a bargain and getting multiple quotes can be very rewarding in the long run.
4. Take an extra driving course – Taking a defensive driving course is one of the big secrets to getting a low car insurance price. You can volunteer for defensive driving courses which can lower your insurance premium by over 10%.…
Flat tires can be a stressful and scary situation, especially if one occurs while driving. The article below outlines helpful tips for drivers in regards to tire maintenance, tire changing steps, and post-flat information.
The most important thing a driver can do is know their vehicle and know the most common mileage for tire rotations, tire inflations, and when to get new tires altogether. According to vehicle websites, the recommended mileage for tire rotations is between every 3,000 to 5,000 miles. This can be done with each oil change. However, in the vehicle owner’s handbook, your manufacturer will give you their recommended mileage intervals which the driver should try to follow. Tire pressure directly correlates with the gas mileage you will get and is important to pay close attention to for safety reasons as well. With low tire pressure, the car’s weight may not be spread evenly on the treads, causing extra wear to certain parts of the tire. Performance and safety are affected, as is the overall handling of your vehicle. Tire pressure is so significant to your vehicle’s performance and reaction to dangerous situations that states that soon, the government “is going to require that tire-pressure monitoring systems be standard in all new vehicles, and 30 percent happens to be the maximum amount that it feels is safe to allow for under-inflation.” It is recommended to check your tire pressure at least once a month and also pay attention to uneven wear patterns on your tires.
Tire treads are also important to check frequently before your tires have no traction left. Traction is necessary for winter driving, driving in rainy conditions, off-road situations, and for safe stops and starts. To check your tread depth, you should purchase either an inexpensive gauge or do the infamous “penny test.” To check it with the penny, stick the coin upside-down in the middle and the outside tread grooves. If you can see Lincoln’s entire head, it is time for new tires. Not sure if you are doing these checks correctly? Remember, these are preventative services that your repair shop will do quickly to keep your vehicle and you safe. Likewise, keeping tabs on the condition of your tires and knowing which ones to use for winter driving make a huge difference in how your vehicle will react should you need to make an accident avoidance maneuver. Preventative maintenance is the best way to cure any major car problems. Service your vehicle regularly and be sure your repair shop checks for those minor issues ahead of time. These preventative maintenance checks should be done with each oil change at quite frequent intervals and should include looking at things like your breaks, battery and cables, tire inflation and condition, exhaust, all fluids, and lights.
The most important thing is very simply to get to know your car. How many of us even look at our tires? They are just a part of the car – you walk around and jump in day after day. Many issues with tires may not be noticeable without bending over, spinning the tire, and taking a close look, but some are. Be sure to make an appointment for service if you feel anything odd when driving. Even more than just when driving, be sure to get to know your vehicle by reading the manual. Many people forget about reading this significant tool and it ends up in the glove box with other paperwork, receipts, napkins, and maps. Know what the recommended mileage intervals are, know where important items are located in your vehicle for maintenance or emergencies, and know what the lights mean on your dashboard.
So how does one change a tire? Again, before you get into this situation, know where all of the tools are to change the tire – don’t just assume that it’s all in the trunk because if you have a newer vehicle, truck, or SUV, they probably aren’t in the trunk at all. Be sure you know where the spare tire is and its capabilities, and the jack to go along with it, the lugnut wrench, a flashlights, and lights or flares. First, set aside an hour on a nice day and take out all of the necessary tools and lay them out. Check to ensure that everything is in good shape and is present. Second, put the car in park and set the emergency break. Park on flat ground and block the wheels with a rock or piece of wood no matter what. Verify that you have working flares and prepare to remove the tire. Then, with the lugnut wrench, remove the hubcap from the tire. Simply loosen the lugnuts that are holding the wheel in place. About AÃ¯Â¿Â½ turn clockwise should do the trick. Do not completely remove the lugnuts …
To buy a car for cheap, you need to learn a few secrets. First, skip the car dealers and the private owner classified ads. You need to find the below the radar way of doing things. As in other areas of life these days, the cheapest way to buy anything is by auction. Now, there are many different kinds of auctions and most of them will save you a few bucks on your new-to-you car. You can participate in on-line auctions or visit your local, small auction house. With both of these options, your selection will be more limited and it may take quite a while to find a car that suits you. There is one place, however, that you can get the very best deal around. You need to check out government repossession auctions. Have you heard that they will give you the opportunity to pick up the vehicle you need practically at a steal?
Before you hit the auctions though, you must learn how to navigate. How easy is it to buy a car at an auction?
Number four: Repossession cars are just that – cars that have been pre-owned and then repossessed. They are usually in good shape and tend to be the newer models. This is great because you may be able to get more car for your budget than you thought. Everybody wants more car, right?
Number three: You need to know what kind of car you wish to buy before you go. When you come to an auction, there won’t be anyone to give you facts and figures or to check the car over. You might want to consider hiring a local mechanic (or a car-savvy friend) to come with you to auctions. At the end of the day, if you bid on a car and win the auction, you must pay for it and take it home. There is no buyer’s remorse or warranty possible here. Do you know one of the best ways to be happy with the car you buy?
Number two: Don’t get too excited about any one car at an auction. If other bidders start to drive the price up, drop out. There will always be another car and another auction. Don’t overpay. The whole idea behind shopping auto auctions is to buy a car for cheap. It’s easy to get carried away, but then you might as well go to a dealer and spend your money there. Get it fixed in your mind that you are there to spend as little as possible! Have at least a few cars that are listed in the auction in mind and set your absolute highest price firmly and don’t go over. And did you know the number one thing to bring to the auction with you?
Number one: Be sure you have your car loan approved ahead of time. Shopping on the internet is the very best way to get the car of your dreams, with the best loan. Do you know where to go to find auto loans?…
The immobilizer system in VW and Audi prevent the engine from running unless an authorized key is used, and the key is properly matched to various components in the vehicle. Those components are the following: engine controller (ECU, PCM or car computer), the instrument cluster and the ignition keys.
In the USA and Canada, only those cars sold after 2000 are equipped with immobilizer systems, in Europe and other parts of the world immobilizer were used even before 2000.
VW and Audi dealerships can match keys to your car, and also independent auto repair shops such as your neighborhood repair shop can also match keys to the car with specialized VW and Audi equipment. These procedure needs to be done when getting new keys, replacing the instrument cluster or replacing the car computer or ECU.
There are 5 immobilizer generations in VW and Audi:
Immo-1: only found in Europe and some Mexican VWs, and was used in cars made before 2000
Immo-2,3 and 4: found in cars worldwide, SKC needed or way to get SKC code from cluster
(SKC are available from the dealership or can be extracted it from the cluster EPROM)
Immo-5: only found in certain Audi (R8, A6 and A8) starting 2008 and 2009
After getting new keys, keys need to be matched to your car (ecu and cluster), alarm remote control also needs to be match to the car.
Immobilizer system can also be removed altogether by tuning or replacing software in the ecu or car computer.…