When it comes to increasing your car count, getting more new and repeat customers, you need to take your Auto Service Shop marketing mobile by using a Text Message Marketing campaign.
Just remember that the Golden Rule of Text Message marketing is this:
“Text Message Marketing is Not Really a Sales Business; It’s a Relationship Building Business”
Then having said that, you’re probably asking yourself ‘Why do I need mobile marketing for my auto service shop business?’, right?
To start, America is tired of doing business with faceless corporations where they’re treated like a number, not a person. Being able to build your ‘personal’ relationships with customers and prospects is your ‘ace’ in marketing.
Mobile marketing really is personal. Your messages are delivered to your customers and prospects where they are and they are mobile and on their phone. Your message goes directly to where they will see it; right in the palm of their hand!
Statistics prove that people are on their phone for more than just the chat. There are billions of text messages sent daily! More and more people every day get ‘tied’ to their phone as a resource. They use it as their main communication device, for surfing the internet, doing local searches, texting and maybe even a phone call every once in a while.
The reason that Text message marketing is powerful is because it is highly targeted. You can create various ‘keywords’ to market to specific groups of customers. As an example, imagine a shop that specializes in Audi and BMW service. You could create a specific keyword for each group and send them only the offers that are specific to them and the make of vehicle they drive.
On the other hand, you could create keywords to attract new customers. As an example, if you’re offering a special on your Air Conditioning Check, you should promote it by advertising “Text ACCHECK to 54321 to get Your A/C Inspection for Just $19.95”. Make your offer attractive and people will respond.
When users text to your short code (the shortened number in your ad) they opt-in to your list. From signage or advertising where you promote your mobile offers, users are basically saying that they have an interest and want to receive your offers and messages.
Using the examples above, owners of Audi or BMW vehicles would only get information, offers and coupons that are related to the vehicle they drive. That makes it personal.
Ask yourself, “What better audience could you have than one made up of people who want to receive your messages?”.
You now have a chance to take your marketing to the next level. Build personal relationships with customers and prospects and send them only the offers that are of interest to them (and that they want to see).
The only thing left for you to do is sit back and wait for the stampede of customers coming to your door!…
In comes vehicle wrap. Because people are almost always mobile, advertisers have come up with a novel way of getting their messages across — that is, by literally keeping up with rush hour speeds. Vehicle wrap is a method that moulds self-adhesive vinyl into the bodywork of any vehicle to make it appear like it was simply painted on. The ‘wrap’ can contain all kinds of prints, from the owner’s favorite cartoon character, or, if he’s that vain, a blow-up photo of himself. Most importantly, it can carry advertisements.
The best thing about vehicle wrap advertisements is that they move with the consumer. Imagine getting stuck in traffic and not seeing anything else but the annoying bumper sticker on the car in front of you. A van wrapped with colorful graphics will be a welcome sight.
If your company information were part of the body that made up this interesting design, you can rest assured that your logo will be on people’s minds until they reach home. When a vehicle is transformed into a mobile billboard, traffic will become less of a headache for everyone.
Vehicle wrap advertisements benefit both the consumer and the vehicle owner. Potential buyers are afforded more information about a particular product while on the road, while car owners get to profit from agreeing to carry the ad. Right now, the largest vehicle wrap companies are 3M, Arlon, and Avery Dennison.
The average price of a full vehicle wrap is $3000. It sounds costly at first, but when you factor in the number of people who will get a glimpse of your product, as opposed to handing out flyers or installing posters, the expense is just pennies.…